After mastering French cooking in school, Fred Lebain has gained a solid reputation in food styling and culinary photography, creating racy, elegant and witty compositions for trendy magazines as well as luxury brands. In the meantime, our French gourmet has been developing his own photographic projects. He gives to everyday objects or scenes an original and subtle twist, often in a playful and poetic way. And he loves to combine his aesthetic visions with technical features. His first project “My holidays with Holga” was done with that “toy” camera. The “Palindrome” portraits required from his models to get strapped in a chair and turned upside down.

Later, Fred transformed his studio into an experimental lab, blending his culinary and photographic skills to achieve his now famous “Freddie and the chocolate factory” series. All the objects were picked from his personal universe and many will bring a sweet nostalgic tinge... The sweetest as the process included chocolate coating, days of freezing and hot chocolate airbrushing, to obtain those smooth monochrome pieces with this delicate velvet finish.

Having already introduced his longtime passion for Japan with the Irasshaimase project, Fred spent a three-month Medici residence in Tokyo, working on his latest concept of “inedible cooking” through the omnipresent epoxy food replicas. As obviously food goes beyond eating...concept that he will deepen in his series Cactus, a kind of a inedible plant fireworks!